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TV

In this category, you will find televisions and home cinema devices for every need – from compact smart TVs for the kitchen to large-format OLEDs for a true cinema feeling. Brands such as Samsung, LG, Sony, Panasonic, Philips, TCL, Hisense and Loewe offer a versatile selection of TV sets online in Switzerland – for film fans, gamers, families and everyone who values brilliant picture quality, with fast delivery throughout Switzerland and the Principality of Liechtenstein.

Buy TVs online – from compact smart TVs to large home cinema systems

Whether you want to buy a TV online, find a gaming TV with HDMI 2.1 or discover an Ultra HD television with Ambilight: the range includes LED, QLED, OLED and NanoCell models in various size classes. From everyday devices for the nightly series marathon to high-resolution displays for demanding picture quality, suitable models can be conveniently selected and ordered from home – with personal advice by phone or email.

TVs by technology and features

OLED TVs offer deep blacks and a wide viewing angle, making them particularly suitable for film fans and darkened rooms. QLED devices score with brilliant brightness and intense colours, ideal for bright living rooms. Smart TVs with Tizen, webOS or Google TV enable direct access to streaming apps including Swiss services. Questions about the right screen size, the optimal viewing distance and additional features such as voice control, twin tuners or Bluetooth connectivity are also answered here.

TV accessories & optimal setup

The right accessories are part of the perfect TV experience: wall mounts according to the VESA standard, high-quality HDMI cables with 4K and 8K support, soundbars for rich sound volume, and media furniture for the ideal placement. Anyone who wants to set up a complete home cinema will also find streaming sticks, power supplies and suitable replacement remote controls – for a harmonious overall experience without compromises.

Brand comparison
BrandKnown forIdeal forPrice segment
Samsung QLED, Crystal UHD & Neo QLED Movie fans, families & gamers Mid-range – Premium
LG OLED & NanoCell technology Home cinema enthusiasts & design lovers Mid-range – Premium
Sony Image processing & integrated sound Quality-conscious viewers & gamers Premium
Panasonic Natural colours & longevity Series & film fans Mid-range – Premium
Philips Ambilight & comfort features Living room & entertainment Mid-range – Upper class
TCL Price-performance & Android TV Beginners & budget-conscious buyers Entry – Mid-range
Hisense ULED & Laser TV innovations Cost-conscious & tech-savvy users Entry – Mid-range
Loewe German premium craftsmanship & sound Design lovers & exclusivity seekers Premium – Luxury
Who is this category suitable for?

The category is ideal for anyone who wants to replace their old television with a modern model, purchase their first smart TV or upgrade their home cinema with a larger display. The range is also suitable for gamers who value low latency, as well as for families with different streaming habits. Customers from Switzerland and Liechtenstein benefit from a curated brand selection that is often not available locally in this breadth.

Quality, safety & product selection

When buying a new television, not only picture quality and size matter, but also energy efficiency, build quality and compatibility with existing devices. Pay attention to current connection standards, the desired smart TV platform and verified energy labels according to EU standards so that the device fits perfectly into your everyday life.

Frequently asked questions
Which TV size is right for my room?▾
As a rule of thumb: the seating distance in centimetres divided by 2 to 2.5 gives the suitable screen diagonal. For a seating distance of 2.5 metres, a 50- to 65-inch TV is optimal. Room size, TV position and resolution also play a role.
What do 4K, 8K and HDR mean for a television?▾
4K and 8K describe the screen resolution – 4K corresponds to 3840 x 2160 pixels, 8K has four times the pixel density. HDR (High Dynamic Range) stands for better colour brilliance, higher contrasts and finer brightness gradations and is particularly relevant for current films and streaming content.
Which ports should a modern TV have?▾
At least 3 to 4 HDMI ports with 4K and HDR support as well as HDMI-CEC and eARC for soundbars are standard today. USB ports, an optical audio output, Ethernet and Wi-Fi round off the connectivity, ideal for games consoles, streaming sticks and external hard drives.
OLED or QLED – which TV suits me?▾
OLED scores with perfect black levels and a wide viewing angle, which makes it popular with film fans and in darker rooms. QLED impresses with brilliant brightness and strong colours and is ideal for bright living spaces. The choice depends on the room and personal viewing habits.
Are smart TVs compatible with Swiss streaming apps?▾
Most current smart TVs from Samsung (Tizen), LG (webOS) or Sony (Google TV) offer native apps for Netflix, YouTube, Bluewin TV, Zattoo, Play Suisse and many other Swiss streaming services. This ensures that local content can be played back smoothly.
Which TV wall mount should I choose for my device?▾
The decisive factors are the VESA standard, the weight of the television and its size. Fixed mounts ensure a flush wall installation, while tilting and swivelling mounts offer flexibility for different seating positions. You can find the right mount in the accessories area of your TV model.
Is a new television suitable as a gift?▾
A new TV is a popular surprise as a joint family or household gift for Christmas, a housewarming or a milestone birthday. With brands such as Philips Ambilight or LG OLED, you can be sure the gift will make eyes light up.
How do I clean and care for my TV screen properly?▾
Use a soft, lint-free microfibre cloth and, if necessary, a little distilled water – avoid aggressive cleaners or glass cleaners at all costs, as they can damage the display coating. Always unplug the power cord before cleaning.